Friday, May 22, 2020

Effectiveness of Advertisement in Telecom Industry

A PROJECT REPORT On A study on Effectiveness Of Advertisement in telecom industry Submitted to:- B.K.School of Business Management, Gujarat University, Ahmadabad Guided by:- Dr. Prateek Kanchan Submitted By: Sachin chokhawala (1912) ACKNOWLEDGEMENT The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So, with immense gratitude, we acknowledge all those, whose guidance and encouragement served as a beacon light and crowned my effort with success. We thank Dr. Prateek kanchan, our faculty and project guide for his valuable guidance and suggestions. Lastly, I would like to thank all those who have†¦show more content†¦Analysis Interpretation |32 | |8 |7. Findings Recommandation |43 | | |7.1 Findings | | | |7.2 Recommandation | | |9 |8. Conclusion | | |10 |Bibliography |51 | |11 |Annexure |52 | EXECUTIVE SUMMARY Management ideas without any action based on them mean nothing. That is why practical experience is vital for any management studies. Theoretical studies in the class room are not sufficient to understand the functioning climate and the real problems coming in the way of management. So, practical exposures are indispensable to such courses. Thus, practical experience acts as a supplement to the classroom studies. This report deals withShow MoreRelatedTitle of the project report Effectiveness of Advertisement in Telecom Industry on consumers with1400 Words   |  6 PagesTitle of the project report Effectiveness of Advertisement in Telecom Industry on consumers with reference to Airtel. Objectives of the study I. To study types of advertisements. II. To study effectiveness of advertisements i.e. on sales, profitability. III. To study the perception of consumers towards the product due to advertisement. IV. To find the ways to make it more effective. Reaserch Methodology Research Design The research design is Descriptive studies. Descriptive studiesRead MoreTHE INFLUENCE OF TV ADVERTISING ON CONSUMER BRAND PREFERENCE Essay2271 Words   |  10 Pagesmarketers are facing challenges in developing effective TV advertisement and thus they have to think beyond informing, educating and facilitating the customers. As competition is increasing, the need for effective marketing communication is growing and marketers are finding new ways to break through the clutter and generate response and action from potential consumers. According to the a survey of Gallup Pakistan, spending on TV advertisement increased throughout year 2009. The top 10 brands advertisedRead MoreSwot Analysis Of Singtel850 Words   |  4 PagesT. (2017). An Exploratory Study of Constructing Measurement Scale of City CCBE (Customer Based Brand Equity). Journal of Communication Science, 17(2),pp. 229-262. Chunying, W. (2013). A study on the delivery of city branding advertisements: City branding advertisement on CCTV, 2007-2010. Journal of Place Management and Development, 6(1), 67-75. Greyser, S. A. (2009). Corporate brand reputation and brand crisis management. Management Decision, 47(4), 590-602. Feng, D.(2017).Representing ordinaryRead MoreThe Attractiveness of Telecommunication Industry in 1998 Ireland1907 Words   |  8 Pagesï » ¿The Attractiveness of Telecommunications Industry in 1998 Ireland The Irish telecommunications industry has been heavily regulated since the 1980s. A state-owned body, Bord Telecom Eireann, being simultaneously the largest employer in the country and the provider of the poorest quality Telecom Systems in Europe, introduced the controls that fundamentally eliminated the competition and created a monopoly. This seemingly new, but propitious industry faced numerous obstacles, as its capital requirementsRead MoreAnalysis Of The Bank s Mobile And Banking Services Platform1491 Words   |  6 Pagesplus many other telecommunications services to more than 8 million subscribers. Equity Bank’s mobile and banking services platform launches a year after it had to deal with a myriad of inquiries from industry regulator, Communications Authority of Kenya, Members of the National Assembly and the industry top watchdog, the Central Bank of Kenya (CBK). The CA later approved use of thin-SIM technology in Kenya, even though there was opposition from competit ors claiming that the technology could compromiseRead MoreAdvertisement And Culture Of The Media1658 Words   |  7 Pages Advertisement and Cultural Transformation in Middle East: In Special Context to Oman Abhishek K. Singh Faculty, Department of Communication Studies, College of Applied Sciences Sultanate of Oman dr.asingh89@gmail.com ______________________________________________________________________________ 1. Introduction In the era of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are differentRead MoreBrand Audit of Vodafone6449 Words   |  26 Pagescampaign†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.21 7. Campaign Length and Frequency†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.21 8. Rationale behind approach, with justification – ranging from conceptual to empirical†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...22 9. Method of tracking response and effectiveness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...23 10. Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...27 11. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦27 Appendix B†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..29 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...38 Section One Brand CampaignRead MoreRole of Crm in Telecom Sector 5340 Words   |  22 Pagesâ€Å"Role of CRM in Telecom Sector† Sheetal Singla MBA, Phd* Asst. Professor BGIET, Sangrur Background: This research paper is on the â€Å"Role of CRM in Telecom Sector†. The report begins with the abstract of Role of CRM in Telecom Sector, History of telecom sector the Introduction part. This report also contains the basic marketing strategies used by various telecom service providers.In today’s world of cutthroat competition, it is very essential to not only exist but also to excel in the marketRead Moreâ€Å"Role of Crm in Telecom Sector†5349 Words   |  22 Pagesâ€Å"Role of CRM in Telecom Sector† Sheetal Singla MBA, Phd* Asst. Professor BGIET, Sangrur Background: This research paper is on the â€Å"Role of CRM in Telecom Sector†. The report begins with the abstract of Role of CRM in Telecom Sector, History of telecom sector the Introduction part. This report also contains the basic marketing strategies used by various telecom service providers.In today’s world of cutthroat competition, it is very essential to not only exist but also to excel in the market. Today’sRead MoreComparative Analysis of Vodafone and Airtel Services in Pune Region5708 Words   |  23 Pages |1-2 | |02 |Executive summary |3-5 | |03 |Industry profile |6-10 | |04 |Company profile |11-12 | |05

Thursday, May 7, 2020

Theodore A Serial Killer Who Claimed The Lives Of More...

Theodore (Ted) Robert Bundy was a serial killer who claimed the lives of more than 30 women, over the course of a decade (Owen). He was the son of Louise Cowell, who had Bundy on November 24, 1946 in the Elizabeth Lund Home for Unwed Mothers in Vermont (Rule). He was raised in Philadelphia, believing that his maternal grandparents were his parents (Ramsland). Ted and his mother Louise left to Washington State, shortly after arriving, Louise married Johnnie Bundy; who adopted Ted and gave him his famous surname (Ramsland). Ted attended the University of Puget Sound in Washington State and after a year he transferred to University of Washington (Rule). This is where he met Stephanie Brooks, his dream girl (Rule). Stephanie was from a wealthy†¦show more content†¦Even though he committed many crimes, he was formally charged for only four: the attempted kidnapping of Carol DaRonch, the abduction and murder of Caryn Campbell, the Florida State University Chi Omega murders, and th e Kimberly Leach abduction and murder (Rule). Ted Bundy has kidnapped, raped, beaten, sodomized, and/ or strangled: eleven women in Washington State, eight in Utah, four in Colorado, three in Florida, two in Oregon, two in Idaho, and one in California (Rule). Of all these victims only 20 were identified, five of which survived the attacks, and numerous other attempts at victims that we don’t know a numerical value (Rule). On November 8, 1974 in Murray, Utah, Bundy kidnapped Carol DaRonch by impersonating a police officer and telling DaRonch that someone attempted to break into her car and she needed to ride with him to the Police Station to fill out paperwork (Rule). During the trip, DaRonch realized that Bundy took a route that did not lead to the station, prompting Bundy to pull over; he tried to handcuff DaRonch, but failed by locking the handcuffs to the same wrists and she was able to run away from Bundy (Rule). Later on that day, Bundy abducted Debra Kent, a seventeen y ear old, who was picking up her sibling in from a play (Rule). Outside the auditorium that Debra was taken, police found a handcuff key that unlocked Carol DaRonch handcuffs (Rule). During

Wednesday, May 6, 2020

Module 3 Free Essays

Forecasting Highline Financial Service offers three types of service to its client. Managing partner, Freddie Mack would like to arrange the financial and staffing for the upcoming year. The data has shown that there is fluctuation with regards to each service the company offers Mr. We will write a custom essay sample on Module 3 or any similar topic only for you Order Now Mack would like to estimate future demand for services, keeping in mind that advertising, promotion and competition will remain constant at current rate. The data covers the company’s last eight quarters (2 years) and does not include any information with regards to seasonal trend. The fluctuation of demand in each service is a concern that needs to be addressed. Preparation of the most efficient plan of action for the upcoming year is a key to profit maximization. Highline Financial Services has complied data for their three categories of service from the past eight quarter. The data shows that the demand has been fluctuating with regards to each service. All of the company’s other factors (advertising, promotion, competition, etc. that may affect the demand for each service will remain equivalent to what it’s been in the past (Stevenson, 2012). Based on data provided Service A appears to be increasing annual and should increase over the next four quarters. Service B appears to be decreasing annually and displays signs that it will continue to follow a decreasing pattern over the next four quarters. Service C has an inconsistent quarterly pattern; it appears that the pattern of inconsistency will be followed over the next four quarters. Based on data analysis the best method for forecasting Highline Financial Services for the upcoming year would be the Moving Average (McNamara, 2012). The Moving Average offers the lowest Mean Absolute Deviation ( MAD), lowest means squared error (MSE), and the lowest mean absolute percent error (MAPE) of the two choices selected to forecast. The weighted moving average was not utilized due to the amount of data provide. The ability to access ranking to each quarter would be unjust due to lack of knowledge with regards to the start of the first quarter and seasonal trend information. Utilizing Moving Average techniques to project Highline Financial Services’ for the upcoming year isn’t perfect, but based on the data provided I believe will provide a reasonably good estimate. The Moving average is simple to understand and use, and provided a lower mean absolute percent error. More data is required for Mr. Mack to construct a viable financial and personnel plan for the next four quarters. However, the use of the projected demand coupled with qualitative data, and seasonal trends should provide a solid foundation for an accurate forecast. The demand trends for all three services have been and continue to show patterns of oscillation. The reasons for oscillation should be looked into and addressed in order to ensure that the company will maximize profit. References Stevenson,W. (2012). Operations Management (11th ed. ) McGraw-Hill higher Education publication Chapter 3-Power Point. Operations Management (11th ed. ) McGraw-Hill higher Education publication McNamara,C. Operations Management Retrieved from: managementhelp. org/operationsmanagement/index. htm How to cite Module 3, Papers Module 3 Free Essays